We are proud to formally announce Brightmile’s partnership with Athlon International, one of the leading vehicle leasing companies in Europe, as part of Athlon’s RoadSafety initiative to offer technological solutions to support the EU target of zero traffic fatalities.
“We are constantly working on making mobility sustainable and safe. Our new Athlon RoadSafety Program supports our customers and their drivers in getting from A to B in a safer way. Together with our customers and partners, we aim for zero emissions and zero accidents,” stated Christian Schüler, CEO of Athlon.
As well as the welfare benefits, road safety also forms a part of Athlon’s Five-Step Mobility Plan, which encompasses sustainable travel.
“The value of making traffic safer is something we believe in, which is why it is an integral part of our Sustainability & CSR Strategy. Let’s make road safety happen together – acting today for a safer world tomorrow. We want to make sure every driver returns back safely to her or his family every day,” says Alexander Heijkamp, Sustainability & CSR Director of Athlon.
Data-driven approach
This vision is backed up by data, with Athlon’s target to lower the number of road accidents within its fleet by 25 percent by 2025 compared to 2022, and by 50 percent by 2030, and zero road fatalities by 2050.
Athlon’s target is to lower the number of road accidents within its fleet by 25 percent by 2025 compared to 2022, and by 50 percent by 2030, and zero road fatalities by 2050.
The same approach extends to sustainability, where the deployment of Brightmile has been shown to lead to a 15 per cent reduction in miles per gallon and CO2 emissions.
We are excited to launch this collaboration and look forward to helping many of Athlon’s customers move the needle on fleet safety and sustainability in the coming years.
